Mars Here To Be Heard

Every March, brands line up for International Women’s Day with the same panels, pledges and hashtags, and the category had started to sound like one voice. Mars wanted a programme people would notice for what it did. At Revolt we turned the usual approach on its head. Instead of a small group deciding what needed to change, #HereToBeHeard asked women everywhere one question and let them answer in their own words, by voice. Within three months more than 10,000 women from 88 countries had responded. Oxford University analysed every answer, and the findings became a report shaped with the Unstereotype Alliance, CARE and the Geena Davis Institute, setting out what business could do next. Launched across the US, UK and Mexico, the campaign generated 330 million impressions, double the target, with coverage in Forbes, Fortune and Bloomberg.