Frazzled

Frazzled is a mental health charity founded by Ruby Wax, running free peer-support sessions for anyone who needs somewhere to talk. Most Brits make small talk every day, and almost half never say how they actually feel. The charity needed an identity that would bring in a new audience and make opening up feel ordinary. At Revolt we took the lead from Ruby’s own way of talking about mental health: plain-spoken and funny, with no jargon. People in Frazzled’s sessions were already reaching for emojis to show each other support, so the identity built a world of its own around that, a visual shorthand for feelings anyone can read. The existing logo was redrawn to keep the familiarity while tidying the mark, and a palette running from cool to warm mirrors the shift between moods, so the brand can change its tone without changing its voice. It launched on World Mental Health Day across the website and the charity’s first campaign.