04
WheyHey
Client
Client
WheyHey
WheyHey
Type
Type
Branding
Branding
,
,
Campaign
Campaign
Year
Year
2024
2024
About
About
A refresh for the protein brand shaking up the health aisle. I reframed it around energy and joy, not denial — bright, confident, and unapologetically fun.
A refresh for the protein brand shaking up the health aisle. I reframed it around energy and joy, not denial — bright, confident, and unapologetically fun.
Credits
Myron Darlington
Creative Director
Jack Jones
Senior Designer
Greg Bartlett
Designer
Charlotte Walters
Strategy Director
Credits
Myron Darlington
Creative Director
Jack Jones
Senior Designer
Greg Bartlett
Designer
Charlotte Walters
Strategy Director
Quote
