05
Lateral
Client
Client
Lateral
Lateral
Type
Type
Branding
Branding
,
,
Campaign
Campaign
Year
Year
2026
2026
About
About
Health and wealth services for people with no plans to slow down. Built around the Lateral Lens, a framing device that expands rather than contains, the brand treats later life as more, not less.
Health and wealth services for people with no plans to slow down. Built around the Lateral Lens, a framing device that expands rather than contains, the brand treats later life as more, not less.
Credits
Myron Darlington
Creative Director
Dom Layton
Senior Designer
Blair Bainton
Copywriter
Rowan Gill
Animation
Credits
Myron Darlington
Creative Director
Dom Layton
Senior Designer
Blair Bainton
Copywriter
Rowan Gill
Animation
Quote
